To get customers excited about Soy Vay marinades, we created a food mood quiz that served up recipe solutions.
This technology allowed us to use in camera and facial detection software to detect gender and switches to the appropriate male or female attract screen. If the shopper taps the twitter button, they are prompted to enter their Twitter handle on screen. If the shopper taps the quiz button, they are taken through a series of five fun, personality and flavor profile determining questions. Both result in a food mood and reveals a recipe to entice purchase with a coupon.