We provided innovative tactical solutions to boost sales of the Brita Stream pitcher on Amazon during the critical New Year pulse period.
Our content had to be meaningful and interesting enough to “save.” We had to entice Millennials to not only want to save, but also excite them to purchase. We used a variety of pins for more interest and also leveraged removable pins to feature coupons.
Among our facebook ads, the carousel ad worked the hardest for us. It was most effective because it allowed us to show more visuals and content in digestible chunks and encouraged user interaction to reveal the content with a persistent shop now call to action.